Twitter confirmed that it is testing changes to ad loads in its feed with certain users.
A spokesperson for the social network said, “We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting. We welcome feedback on how people feel about the ads they see via the down arrow on tweets.”
The spokesperson emphasized that this is just a test for a subset of users.
Much in the same way other social platforms like Facebook and Instagram operate, not all Twitter users see the same ad load, and factors including how ads influence their use of the platform help determine how many ads they see.