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Twitter Now Has 139 Million Daily Users, Up 14% Year-Over-Year – Adweek

Twitter Now Has 139 Million Daily Users, Up 14% Year-Over-Year – Adweek


Twitter Now Has 139 Million Daily Users, Up 14% Year-Over-Year – Adweek


Twitter reported 139 million monetizable daily active users at the end of the second quarter of 2019, up 14% from the year-earlier period.

The social network released its financial results for the period Friday.

Average mDAU in the U.S. during the period was 29 million, up from 26 million last year and 28 million in the first quarter of 2019. Internationally, Twitter’s second-quarter average of 110 million was up 15 percent year-over-year from 96 million and 5% quarter-over-quarter from 105 million.

Twitter’s revenue for the quarter was $841 million, up 18% from $711 million in the year-ago period. The company said it outperformed its revenue projections, helping to drive operating income up to $76 million (down from $80 million in the second quarter of 2018) and resulting in an operating margin of 9%.

U.S. revenue of $455 million was up 24% year-over-year, while international revenue of $386 million was up 12%.

Twitter said Japan remains its second-largest market, accounting for $133 million in revenue during the second quarter.

Ad revenue for the period was $727 million, up 21% from the second quarter of 2018. Twitter posted ad revenue growth of 29% in the U.S., highlighting video ads as a strong point.

Twitter said total ad engagements rose 20% year-over-year due to increased usage and higher click-through rates across most of its formats.

Cost per ad engagement was flat, which the company said reflected a mix shift toward higher-value ad formats, offset by improved CTRs and, to a lesser extent, toward video ads formats, which have lower CPEs and higher CTRs.

Twitter said the simplification of its rules during the quarter resulted in an 18% drop in reports of spammy or suspicious behavior.

The company ended the quarter with approximately 4,300 employees, up 20% compared with the second quarter of 2018. Twitter said its highest-priority areas were health, conversation, revenue product/sales and its platform.


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