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Twitter’s Conversation Improvement Testing Continues With Icons in Place of Labels – Adweek

Twitter’s Conversation Improvement Testing Continues With Icons in Place of Labels – Adweek

DIGITAL MARKETING NEWS

Twitter’s Conversation Improvement Testing Continues With Icons in Place of Labels – Adweek

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Are icons easier for Twitter users to follow than labels? The social network is about to find out.

As part of its ongoing efforts to improve conversations on its platform, Twitter began a test in April of adding labels for replies, author, mentioned and following, in order to make it easier for its users to follow and participate in discussions.

This week, the social network kicked off a different test with “a small percentage of users globally,” in which small icons are added next to users’ profile pictures in replies to tweets.

A microphone appears next to replies by the tweet’s original author. An @ symbol appears next to replies from users who were mentioned in the original tweet. And a person with a check mark is placed next to replies from people who are followed by the tweet’s original author.

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