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Watch Adweek’s Inaugural Elevate: TV and Video Measurement

Watch Adweek's Inaugural Elevate: TV and Video Measurement

DIGITAL MARKETING NEWS

Watch Adweek’s Inaugural Elevate: TV and Video Measurement

On June 9, marketers and TV industry leaders came together for the first Elevate: TV and Video Measurement. Over the course of 11 sessions, we heard companies like ViacomCBS, iSpot.tv, Google and the IAB discuss how they have adjusted to the disruption they experienced at the height of the pandemic last year. With topics ranging from the role of third-party data to how consumer behavior impacts content strategies, this summit was brimming with insights.


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