If you haven’t seen it already, there’s a high school lunchroom-themed meme floating around the internet with the caption: It’s lunchtime. Who you sitting with?
Some of the memes grouped movies or television shows. Others had tables of celebrities or athletes. Adweek joined in the fun, grouping brands by their engagement level on Twitter, and what can only be described as chaos ensued.
In true Mean Girls fashion, brands that had a seat like Burger King, Netflix and Bud Light were quick to brag, while others asked, “How many of you have ever felt personally victimized by Adweek?”
Here’s how it all went down on Twitter:
Without a tag or mention, dozens of brands like Away, Oreo and Checkers responded with quips on the seating arrangements.
Other brands such as Little Debbie, Aviation Gin and Rihanna’s Fenty Beauty stepped into the comments to let Adweek know they’d been left out.
While some expressed disappointment, leave it to brands like Denny’s and Cracker Barrel to recreate the meme and make a spot for themselves serving lunch or being a piece of fried chicken sitting in a rocking chair.
As of the time this story published, the tweet has 1.4 million impressions, and is quickly approaching 1,000 comments from brands and Adweek followers. It’s only surpassed by a tweet last year about a Canadian eatery that put tiny chairs around the little “table” that comes inside pizza boxes.
Some of the best responses you may have missed below:
We took the meme to Adweek Instagram, where brands like Natural Light beer brought the claws out after seeing White Claw hard seltzer secured a seat before them.
In the end, if you build it, brands and their social media managers will come. Maybe we do a brand alignment chart next.