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Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

DIGITAL MARKETING NEWS

Why Exos’ TJ Abrams Focuses on the Mission, Not the Position

For TJ Abrams, every career move he’s made has been based on people and purpose. After spending the first part of his career at companies like Lowe’s, Coca-Cola, and IHG, Abrams is disrupting the fitness space by serving as CMO for Exos. In their first ever brand campaign, Exos is aiming to restore a sense of community within the health and wellness space with a suite of digital products that with encourage consumers to perform at their best.

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