Connect with us

Unique News

Will the Timing of Facebook’s New Name Hurt or Help?

Will the Timing of Facebook's New Name Hurt or Help?

DIGITAL MARKETING NEWS

Will the Timing of Facebook’s New Name Hurt or Help?

As anyone who’s watched the consumer products landscape for more than a few years can tell you, changing a brand’s name is among the trickiest maneuvers in marketing. The new name must be easy to say. It can’t have any confusing associations or other baggage. It should be memorable, too, and big enough to fill the shoes of the brand name it’s replacing.

Don’t miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.


Source link

Continue Reading
You may also like...

More in DIGITAL MARKETING NEWS

To Top
error: Content is protected !!
Top